The logo features a skateboard broken in half, in the shape of a heart, showing while it may be broken, the heart and love of skateboarding is still there. The brand colors are brown and red, referencing the wood that makes up skateboard decks and the color associated with love and hearts.
The three skateboard decks feature the Broken Heart icon in different ways using the brand colors. The socks are an added merchandise item as skateboarding is performed using the person's feet. It features the word "broken" as an association with the brand, that the person wearing them is "broken" (hearted) and deals with it by skateboarding.
The hat features the same Broken Heart icon in red with the word "broken" on the bill of the hat. There is also an enamel pin with the brand logo that one can put on their hat. The hoodie shows off the icon with a large back print for all to see and spread the message of Broken Heart Skateboards.
