To Write Love On Her Arms

To Write Love On Her Arms is a non-profit organization based in Melbourne, Florida, with its origin story beginning with one man wanting to help his friend and tell her story. In 2006, 19-year-old Renee Yohe was struggling with addiction, depression, suicidal thoughts, and self-harm. Her friend Jamie Tworkowski sold t-shirts in order to get her into rehab. He wrote about the five days before she entered rehab and shared it on Myspace, where it would end up becoming a global movement. This project was meant to be a care package that tells of a critical issue or non-profit. It was meant to be for someone going through rehab or difficult times, with the message of hope that things will get better.

"I ask what she’d say if her story had an audience. She smiles. "Tell them to look up. Tell them to remember the stars." Remember the Stars means to remain hopeful in times of despair. Despite the hardships one may face, the stars are always there, behind the gloomy clouds and dark skies, hope shines through. This calligraphic typography was created with that message in mind. The lone star is a reference to TWLOHA's logo in which the same message is applied.

Continuing with the theme of stars, this star-shaped box will contain all things needed to spread TWLOHA's message of hope, along with a hang-tag from their own brand packaging.

Jamie Tworkowski sold t-shirts to pay for Renee Yohe to enter rehab and as a non-profit, t-shirt sales are the number one source of funding for the organization. This shirt features the Remember the Stars typography with the TWLOHA logo on the back, as is customary with their t-shirt designs.

Included is the DVD movie of To Write Love On Her Arms, starring Kat Dennings as Renee. The movie tells of the five days Renee spent before entering rehab and is a beautiful story of hope. It is in a CD disc case to fit into the star-shaped box as opposed to a regular DVD container. Along with this, is a journal to write thoughts in and postcards of the organization, that tell what TWLOHA is all about. One of which would be from the Remember the Stars theme, with information leading to the original story.

This poster features a silhouette of a woman, staring up at the stars with the message of hope that inspired this project. The woman is a reference to Renee Yohe but also to anybody going through depression, addiction, suicidal thoughts, etc. The blue is the brand color of TWLOHA, often called "TWLOHA blue." The poster would be placed in a room as a reminder to stay hopeful.

"The stars are always there but we miss them in the dirt and clouds. We miss them in the storms. Tell them to remember hope. We have hope."

To learn more about TWLOHA and read the original story that inspired a global movement, please click on the above image with the organization's logo.

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