The logo was meant to read the same way upside down as it does right-side up. The V and P are identical as are the A and M. The concept behind this was the myth of vampires turning into bats and how bats sleep upside down.
The shopping bag on the left shows an image of a shoe made up using negative/positive space with silhouettes of flying bats. The shopping bag on the right is of two dress shoes disguised as the wings of a bat, hanging upside down from a tree. The insoles of the shoes have the same flying bat pattern as is on the side of the first bag. This bag was to showcase the grand opening store event, playing off the myth that vampires must be invited or welcomed in.
Storefront showcasing the grand opening of Vamp Footwear.
