The logo is meant to give off a feeling of whimsy with its curved lettering and star shaped dots in the i's. The green is meant to symbolize the scientific aspect behind the drink. The word "Elixir" means "a magical or medicinal potion." "Libation" means the pouring of a drink.
The three flavors of Elixir are snake fruit, dragon fruit, and star fruit, all natural fruits. The illustrations are of the fruit as an eye, because in magic, seeing is believing. The drinks are bottled in Erlenmeyer flasks, commonly used in science labs, with each flavor having their own magical effect. The color choice is loosely based off the fruit it is associated with, except in the case of the snake fruit, in which its color complement is used. This equals a blue, reddish-purple, and green color scheme for the drinks. In certain video games where magic is involved, there is a potion for magical energy (blue), health (red), and stamina (green). The blue snake fruit would clear skin like magic, the purple dragon fruit would replenish your health after a long night of drinking, and the green star fruit would boost your energy, giving you more stamina.
To add to the scientific potion aspect of the drink, the top is a rubber stopper with the letter "E" for Elixir. When pulled, the stopper would make a magical popping sound, signifying something is about to happen when you drink from it. However, when turned around, the letter "E" becomes a number 3, referencing the three generations of traveling magicians in the family.
These Instagram posts show off the three different flavors on top of a science table, showing the environment in which they were created. Along with that is a short description of the drink flavor and its corresponding effects.
